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HONG KONG BRAND

since 2018

MiMi Beer

Crafted with Style & Culture

文化 · 型 · 匠藝手工啤酒

MiMi Beer

The first craft beer brand won the "Hong Kong Emerging Brand Awards", an award co-organized by the "Hong Kong Brand Development Council" and "The Chinese Manufacturers' Association of Hong Kong".

蜜蜜啤

是首個獲得「香港品牌發展局」及「香港中華廠商聯合會」頒發「香港新星品牌」的手工啤酒品牌。

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Taste the Story

We committed to conveying the belief of "Love . Peace . Nature".

We believe that as long as there is love in the heart, everyone will have peace of mind and the world will be peaceful, and we will naturally cherish the people and things around us. 

 

We also named as the first Hong Kong craft beer brand with "cute" concept. Our brand concept and products embody it's original brand story and the female panda mascot "MiMi    ", which was firstly introduced in year 2014 (the word "2014" sounds the same as "Lifelong Love for you" in Mandarin). MiMi started eating honey from infancy; and she tasted her first beer after turning two, when she met another mascot "Lion BeeBee", the master of craft beer. Since then, Lion BeeBee has developed different recipes for his beloved MiMi, endeavouring to bring friends and family together with happiness.

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Love . Peace . Nature
愛 . 平和 . 大自然

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Our Mascots "SPIRITUAL YEASTS"

心靈酵母

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Merino SiSi 

綿羊思思

Panda MiMi

熊貓蜜蜜

Lion BeeBee

大獅啤啤

Penguin BingBing

企鵝冰冰

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「蜜蜜  啤」被譽為首個走可愛路線的香港手工啤酒品牌。

我們還肩負著與大眾分享「愛。平和。大自然」信念的使命。我們相信每個人只要心中有愛,心境自然會平和,世界和平,也會珍惜大自然。

 

我們以耐人尋味的品牌故事以及於2014年 (寓意「愛你一世」)面世的吉祥物熊貓「蜜蜜  」,貫穿整體的品牌理念和產品。熊貓「蜜蜜  」自嬰兒期開始吃蜂蜜,兩歲時遇到手工啤酒大師「大獅啤啤」,愛上了它的美酒;「大獅啤啤」因疼愛蜜蜜而努力研發不同口味,希望品酒者能與親友在輕鬆享受啤酒的過程中增進情誼。

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嚐出故事味道

THE MASTER BEHIND MiMi® Beer

Tomy Fong 方啟聰   
 

Recipes Creator & Brewing Affairs Director
 

Tomy Fong is the first “Certified” BJCP International Beer Judge in Hong Kong who endeavours to educate public about beer tasting culture. A renowned beer judge from Hong Kong to foreign countries. He had beer judging experience in many international beer competitions, including he is the first beer judge from Asia in Barcelona Beer Challenge and The London and South East Craft Brewing Competition.

  • World Beer Awards

  • World Beer Cup

  • Shanghai International Craft Beer Competition         

  • Singapore Home Brew Charity Cup

  • China Master Cup

  • Hong Kong International Beer Awards​

He is the writer of the first craft beer book from Hong Kong “Into the Craft Beer World”, Co-author of "100 Alcoholic Beverages. Besides, he is a wine consultant, Certified International Kikisake-shi from Sake Service Institute (SSI) of Japan, Certified Whisky Ambassador from WA of the UK and the first from Hong Kong who "qualified" the CBC Chinese Baijiu Course Certificate (Advanced Level). 

蜜蜜®啤背後的大師

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蜜蜜®啤配方研發人及釀造事務總監 


方啟聰是香港首位獲BJCP"認可"級別的
國際啤酒評審,致力於向大眾推廣啤酒品嚐文化。

是一位無論香港或海外同樣著名啤酒評審。他擁有許多國際級啤酒賽事的評審經驗,包括他是亞洲首位擔任「巴塞羅拿啤酒挑戰賽」和「倫敦及東南部手工啤酒大賽」的啤酒評委
 

  • 世界啤酒大  

  • 啤酒世界  

  • 上海國際精釀啤酒大賽     

  • 新加坡自釀啤酒慈善杯

  • 中國大師杯     

  • 香港國際啤酒大賽


他還是香港首本手工啤酒專題著作「走進手工啤酒世界」作者,「100支酒與我和他和你」聯合作者。此外,他也是葡萄酒顧問、日本SSI認可國際唎酒師、英國WA認可威士忌大使和香港首位考獲CBC中國白酒課程進階認證級別。 

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